SCALE 1:1
Real systems from real trade businesses, not theory.
Drawing 01 — Overview
Running jobs isn't the problem.
Running the business is.
Tradie Blueprint teaches trade business owners how to sell with confidence, quote to win without racing to the bottom, keep customers coming back, and grow organically on social. Want leads too? We run Meta and Google campaigns — and unlike most agencies, we make sure you actually know what to do when the phone rings.
Places are limited each intake and not every business qualifies — we accept clients based on fit, not first-come-first-served.
04 MODULES
Sell, quote, retain, grow — built to run in sequence.
NO AD SPEND
Organic-first strategy you own long after we're gone.
TRADE-TESTED
Built with tradies, not marketers guessing at your day.
PlumbingElectricalLandscapingCarpentryRoofingHVACConcretingPaintingPlumbingElectricalLandscapingCarpentryRoofingHVACConcretingPainting
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500+ tradies coached
Across 8 trades, Australia-wide
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Meta & Google certified
Registered ad partners
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Rated 4.9 / 5
From 120+ verified reviews
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Fit-first onboarding
We turn down bad-fit clients
The framework
Four systems.
One blueprint.
Each pillar is a standalone skill — together they're how a one-truck operation becomes a business that runs without you chasing every job.
01 / SELL
Sell with confidence
Turn enquiries into booked jobs. Scripts and frameworks for handling price objections without discounting your way to nothing.
Outcome: higher close rate
02 / QUOTE
Quote to win
Build quotes that protect your margin, go out fast, and read as professional — so you stop losing jobs to slower, cheaper-looking competitors.
Outcome: faster turnaround, better margin
03 / RETAIN
Retain the relationship
Simple, repeatable follow-up and CRM habits that turn a one-off job into repeat work and referrals, without adding admin to your week.
Outcome: more repeat & referral work
04 / GROW
Grow organically
A social media strategy built for tradies with no time to film content daily — post less, but post what actually nurtures leads and builds trust.
Outcome: inbound leads, no ad spend
Drawing 02 — Lead generation
We'll get you leads too.
Then we'll make sure
you can close them.
Plenty of agencies will run your Meta and Google ads. Almost none stick around to teach you what to actually say once a lead lands in your inbox.
A / ADS
Meta & Google Ads
Standard paid lead generation — campaigns built and managed for your trade, your area, and your service list.
Outcome: leads landing weekly
B / TRAINING
Sales training built in
Every lead-gen client gets the Sell module included, so you're never left staring at an enquiry with no idea how to respond.
Outcome: leads that turn into jobs
C / SUPPORT
No more left in the dark
Most tradies we meet have been burned by an agency that delivered leads and vanished. We stay in the loop on what's converting and what isn't.
Outcome: an agency that's actually accountable
D / RESULT
Leads you can act on
The point isn't more leads in a spreadsheet — it's more jobs booked, because you finally know how to work them.
Outcome: leads that pay for themselves
Craft meets pipeline
Your work is already the marketing.
The best leads don't come from ad copy — they come from proof of work. We'll help you turn every job into content that closes the next one, and back it up with paid campaigns when you need volume.
Client outcomes
What the blueprint
actually changes
These are the shifts our clients report after putting the four systems to work in their own business.
+38%
Quote-to-job conversion rate
Solid Ground Landscaping
2.6x
Repeat & referral jobs in 4 months
Halden Electrical
0 spend
Ad budget behind 40+ inbound leads a month
Coastal Roofing Co.
The paperwork side
Every number in the quote earns its place.
Our clients rebuild their quoting so the price on the page is defensible, the turnaround is same-day, and the follow-up runs itself — no more losing jobs to slower, cheaper-looking competitors.
How it runs
The rollout
Eight weeks, one module every fortnight, built around your actual jobs and quotes — not a generic course.
WEEK 1—2
Sell audit & scripts
We review real enquiries you've lost and rebuild your sales conversation so price stops being the first thing a customer hears about.
WEEK 3—4
Quoting system
Your quote template and turnaround process rebuilt for speed and margin, with a follow-up sequence that closes the ones sitting in limbo.
WEEK 5—6
Retention & CRM habits
A dead-simple system for staying in touch with past customers, so referrals and repeat jobs stop being left to luck.
WEEK 7—8
Organic content engine
A content plan you can actually keep up with on-site, designed to build trust and nurture leads without daily filming.
Built around your week
Coaching that fits between site days.
Fortnightly sessions timed for after-hours, on-site check-ins over WhatsApp, and every framework delivered in the way tradies actually consume it — short, plain, and printable for the ute.
In their words
Tradies running
their own show
120+ verified reviews from owners who put the blueprint to work in their own business.
Craig B.
Owner, Halden Electrical
★★★★★
“I used to drop my price the second a customer hesitated. The sell module alone paid for the whole program in the first month.”
Mel S.
Solid Ground Landscaping
★★★★★
“We finally have a follow-up system that isn't just me trying to remember who I quoted three weeks ago.”
Josh T.
Coastal Roofing Co.
★★★★★
“Posting one job a week instead of nothing has brought in more leads than any ad campaign we ever ran.”
Dan P.
Peters Plumbing & Gas
★★★★★
“First agency in five years that didn't just dump leads on us and disappear. They actually taught us how to close them.”
Rachel W.
Whitfield Carpentry
★★★★★
“Our quote turnaround went from four days to same-day. Win rate jumped without dropping our prices once.”
Tom K.
Kingsley HVAC
★★★★★
“The retention playbook alone brought in $22k of repeat work in the first quarter. Ridiculous ROI.”
Craig B.
Owner, Halden Electrical
★★★★★
“I used to drop my price the second a customer hesitated. The sell module alone paid for the whole program in the first month.”
Mel S.
Solid Ground Landscaping
★★★★★
“We finally have a follow-up system that isn't just me trying to remember who I quoted three weeks ago.”
Josh T.
Coastal Roofing Co.
★★★★★
“Posting one job a week instead of nothing has brought in more leads than any ad campaign we ever ran.”
Dan P.
Peters Plumbing & Gas
★★★★★
“First agency in five years that didn't just dump leads on us and disappear. They actually taught us how to close them.”
Rachel W.
Whitfield Carpentry
★★★★★
“Our quote turnaround went from four days to same-day. Win rate jumped without dropping our prices once.”
Tom K.
Kingsley HVAC
★★★★★
“The retention playbook alone brought in $22k of repeat work in the first quarter. Ridiculous ROI.”
Nate F.
Fielder Concreting
★★★★★
“Straight-talking blokes who actually understand a tradie's week. No fluff, no jargon, just what works.”
Sam L.
Lowry Painting Co.
★★★★★
“I stopped being scared of the money conversation. That's worth the fee on its own.”
Amy H.
Halloran Electrical
★★★★★
“We booked out six weeks in advance for the first time ever. Everything they said would happen, happened.”
Ben R.
Ridgeway Roofing
★★★★★
“Real, honest, and they told us upfront which of our services we should stop offering. Refreshing.”
Luke M.
Marston Landscaping
★★★★★
“My missus finally stopped asking when I'd hire a bookkeeper — the system does half the admin now.”
Greg C.
Cotter Plumbing
★★★★★
“The best money I've spent on the business in eight years, and I don't say that lightly.”
Nate F.
Fielder Concreting
★★★★★
“Straight-talking blokes who actually understand a tradie's week. No fluff, no jargon, just what works.”
Sam L.
Lowry Painting Co.
★★★★★
“I stopped being scared of the money conversation. That's worth the fee on its own.”
Amy H.
Halloran Electrical
★★★★★
“We booked out six weeks in advance for the first time ever. Everything they said would happen, happened.”
Ben R.
Ridgeway Roofing
★★★★★
“Real, honest, and they told us upfront which of our services we should stop offering. Refreshing.”
Luke M.
Marston Landscaping
★★★★★
“My missus finally stopped asking when I'd hire a bookkeeper — the system does half the admin now.”
Greg C.
Cotter Plumbing
★★★★★
“The best money I've spent on the business in eight years, and I don't say that lightly.”
Straight answers
Questions we get
before every intake
No sales pitch — the answers you'd want if you were sizing this up over a beer.
Who is Tradie Blueprint for?
Australian trade business owners — plumbers, sparkies, landscapers, chippies, roofers, HVAC, concreters and painters — who are booked out on tools but stuck running the business off the side of their desk.
Is this a course, coaching, or a lead-gen agency?
All three, but you don't have to take all three. Most owners start with the coaching (sell, quote, retain, grow). If you also want leads, we run Meta and Google ads and include the sales training so the leads actually convert.
How long before I see results?
Sell module changes usually show up in the first 30 days — that's why we back it with our 30-day promise. Quoting and retention compound over 60–90 days. Ads typically produce booked jobs inside the first 3–4 weeks.
What does it cost?
It depends on whether you want coaching only or coaching plus done-for-you ads. We only quote after the free assessment so we're pricing your actual situation, not a generic package.
What's the 30-day promise?
If after finishing the Sell module you haven't closed a job you'd normally have lost, we refund that portion of the fee in full — no forms, no clauses.